I absolutely loved their window. I think it was because it was a mix of all amazing things from the past. North Street really played on the nostalgia emotion. Not only that but they really appealed to the hipster trend. Where all things old and uncool are suddenly cool.
In the picture above, the records would move, adding to the aesthetic of the window. North Street used its' own merchandise as props.
There was a lot going on in the display but I loved it. It made me want to go inside the store because if the window has a lot of merchandise, I'm sure I would find a lot to buy!
North Street only made use of one graphic, the name of their store. That's all they really needed, the graphic fit the personality of their store well.
The only thing North Street could have done differently was have better lighting. Lighting, seems to be a struggle with many of the stores in Uptown.
I think out of all the stores in Uptown Normal, North Street Records' window display succeeded because out of all of them I actually wanted to go inside and shop.