I wasn't sure if Wilson's Cycle in Downtown would have a neat display but I thought I would pop in and see. Turns out they did have a unique visual.
The display spanned the entire entrance. It consisted of old bicycles that were not for sale and new bicycles that a customer could purchase.
The new bikes were in the main window. They did a great job displaying them. The proportion of the display was perfect. People walking by outside could easily see the bikes from far away and people inside were still able to see them as well. Emphasis was created with size and and repetition.
Hanging the bikes allowed more items to be displayed and it created an unexpected sight for the customer.
Towards the top of ceiling, old fashion bikes were displayed. I think the idea was there, but the proportion was lacking. The old bikes were hard to see from far away or up close. I think the old bikes would have created a better atmosphere if they would have been located at the customers' eye level.
Hard to believe this well done display was a bike store in Downtown Bloomington! You really captured some great pictures here that shows all the details. I actually saw this window from a distance and could clearly see how the bikes were placed, making it easy to gain customers attention. The design principles are utilized well especially rhythm and repetition.
ReplyDeleteThis place is so cool! I really like that old bicycle it's vintage and you don't see anything like that around anymore.
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