The next stop on my list was The Loft.
The Loft's central theme was spring! What a great theme to have, everyone is looking forward to warm weather and a reason to wear a cute dress.
The mannequins were different heights which created rhythm, it helped guide the eye throughout the display.
The Loft also used dominant signage in the display. The sign was large enough to grab the attention of the people walking or driving by. The display created balance with a mix of mannequins and graphics.
The Loft's window really made me want to go inside and browse!
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