This is the second time I have evaluated Express's window. I am always drawn to the simplicity and straightforwardness of their displays.
The signage was very applicable with summer right around the corner. It would make a passerby think about the upcoming season and maybe prompt them to go inside the store to purchase an item.
The emphasis is on the poster in the background. The lights focus on it bringing the customer's attention to it. The balance in the display is asymmetrical but it works!
The window is filled with mannequins creating proportion.
This display definitely got me in the mood for summer!
I'm glad they went with a simpler signage theme because the backdrop and the clothing are a lot to take in. Lots of color, prints, accessories, etc. A lot of different styles in one small window!
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