Express

The display at Express really caught my eye. Their window used Valentine's day as a theme.

Going with the theme they used a short phrase "What's your desire." The phrase was short enough that a customer didn't have to pause to read it. They could read it as they are walking and it could lead them right into the store. 

Express used one graphic in the window. Having a model in the dress along with the mannequins was a great idea. It shows what the dress would look like on a real human. 

The window achieves good proportion. The mannequins fill up the space without overcrowding the window. The three mannequins make the window asymmetrical as well.

Express's window achieved unity. It also got me to try on the red dress.