Shopping Sabbatical: Week Two

This week I bought more clothes than I did last week, but I have a reason! All stores are trying to get rid of their winter clothes so everything is on sale. I set out on a mission to buy sweaters for next year. I did set guidelines for myself, nothing with fur or a turtleneck. My reasoning was next season I could absolute hate those things. I was only allowed to buy classics.

So here's what I bought: 

A cute white Lauren Conrad sweater from Kohl's. 

Black yoga pants from Victoria's Secret. My old pair had a hole in them! 

A long, white, beyond comfortable, cardigan from Macy's. 

Ok, I know I said no fur, but this is different! I'm in love with this brown fuzzy zip up from Kohl's. It's so warm.

And finally these adorable pajamas from Forever 21. I had a gift card so I decided to use it on sleepwear because I love it so much but I can never justify buying it. Also I'm obsessed with macaroons. 

I acquired a lot of new things this week, but at least everything was on sale! 

Express

The display at Express really caught my eye. Their window used Valentine's day as a theme.

Going with the theme they used a short phrase "What's your desire." The phrase was short enough that a customer didn't have to pause to read it. They could read it as they are walking and it could lead them right into the store. 

Express used one graphic in the window. Having a model in the dress along with the mannequins was a great idea. It shows what the dress would look like on a real human. 

The window achieves good proportion. The mannequins fill up the space without overcrowding the window. The three mannequins make the window asymmetrical as well.

Express's window achieved unity. It also got me to try on the red dress. 

Earth Bound

Earth Bound is one of my favorite places in the mall. I never quite know what I will find in there, but I always know they will have something I like. 

I really liked this in-store display. The top table had a theme of mini statues. I like the way they created different height by adding wooden boxes. I also enjoyed that they used the boxes as shadow boxes too and put merchandise inside of them.

They did make use of a little signage. In the picture above you can see they were promoting Valentine's day. I think the sign was the proper size for the table. The customer will be scanning the table and their eyes will quickly be able to take in the reminder that Valentine's day is coming up.

One thing that  could be improved upon is the bottom table. Honestly, I was so busy looking at the top that I forgot there was even a bottom part until I stepped away to take the picture. The top has so much going on that it would be easy to overlook the merchandise on the lower table. 

Pac Sun

I liked Pac Sun's window display. After looking at it, I found myself wanting to go into the store, which is the whole purpose of a window!

Pac Sun's customers are teens/young adults and this window display really fits that age group. The window has a very boho, Coachella vibe. 

They used their own clothing as props with a few wooden boxes that aren't for sale.

I thought the merchandise was overall displayed well, the only change I would have made is with the clothing inside the box. It's hard to see but maybe a spotlight on it would have enhanced it.

They had signage in the back of the display which was good because it blocked the customer from seeing the inside of the store and getting distracted. The only downside is from far away it was hard to see exactly what the sign was because of lighting/color.

Overall the Pac Sun did a great job on creating a theme that appeals to their target audience. 

Old Navy

I personally loved Old Navy's display. Some people might say I'm biased since I work there, but I disagree. 

I like how the mannequins are dressed in spring clothes, it appeals to customers because we are all wishing for warm weather.

The reason I love the display so much is because of the props and signage. 

It created an amazing theme that  appeals to people's desire to go somewhere. The suitcase is a prop and isn't something you can purchase at Old Navy, but just looking at it makes me want to fill it with clothes from Old Navy.

The signage depicts an upcoming adventure. It's signaling to the customer that a. they need to either have clothes from Old Navy for their upcoming getaway or b. having clothes from Old Navy will in turn give them an adventure.

I think the graphics/signage is genius. 

Overall I am really impressed with Old Navy's display!