I liked Pac Sun's window display. After looking at it, I found myself wanting to go into the store, which is the whole purpose of a window!
Pac Sun's customers are teens/young adults and this window display really fits that age group. The window has a very boho, Coachella vibe.
They used their own clothing as props with a few wooden boxes that aren't for sale.
I thought the merchandise was overall displayed well, the only change I would have made is with the clothing inside the box. It's hard to see but maybe a spotlight on it would have enhanced it.
They had signage in the back of the display which was good because it blocked the customer from seeing the inside of the store and getting distracted. The only downside is from far away it was hard to see exactly what the sign was because of lighting/color.
Overall the Pac Sun did a great job on creating a theme that appeals to their target audience.
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